About Us

What is so special about 

Life in South County? 

Well for many years we were very lucky to travel to South County to our weekend getaway and vacation home. Once there I always would say "Life's Better in South County" and then the weekend or vacation would be filled with relaxation and fun times. Now that South County is our permanent home, we are very grateful to enjoy the beauty and simplicity of South County every day of the year!!!              

 Is it the proximity of the ocean and the relaxing, salt air breezes? Or is it the beauty of nature all around you?

Perhaps it's the fact that we all know summer in South County doesn't end on Labor Day, and that some of the greatest days here arrive after the hustle and bustle of the summer rush at the beach.

Maybe it's the overall relaxed atmosphere and vibes, whether you're in Westerly, Wakefield or Wyoming. 

Whatever your feel, we all know we have a special place in South County. 

No matter the activity or location, one thing remains constant: Life's Better in South County, Rhode Island.

Thank you for being a part of the lore of South County!!!!! Tom Ollari- Founder LBSC

Our goal is to put the life into our lifestyle. All of our clothing is created with the wearer in mind who may often be asked the question, "Why is Life Better in South County...?"